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The first email newsletter, sent in 1978 by Gary Thuerk to 400 ARPANET users, achieved a 78% open rate—an unthinkable metric today. Nearly half a century later, the best time of day…
Read more → The Science Behind the Best Time of Day to Send an Email Newsletter
The open rate on your last newsletter was 12%. Your competitor’s hit 38%. The difference? Timing. Not just any timing—the precise moment when inboxes are primed for engagement, when algorithms favor visibility,…
The inbox is a battleground. Every hour, billions of emails flood subscribers’ accounts, and yours must cut through the noise—or vanish into the abyss. The difference between a newsletter that sparks action…
Read more → Cracking the Code: The Best Time of Day to Send Out a Newsletter for Maximum Engagement
The first email newsletter was sent in 1978—a single message from Gary Thuerk to 400 ARPANET users promoting a new computer system. Open rates were irrelevant then. Today, with 320 billion emails…
Read more → The Best Time of Month to Send a Newsletter—Science, Strategy, and Open Rates
